Unfair Competition Cases- False Publicity Committed by an Exhibition Company

文章摘要 本文通过一起展览公司不正当竞争纠纷案,说明企业遭遇竞争对手以虚假宣传为由投诉和起诉时的应对策略。广东某展览公司为阻止上海同行进入本地市场,向工商部门投诉并提起诉讼,声称对方存在虚假宣传。经调查未发现虚假宣传,行政处罚未予作出。上海公司代理律师通过公证等证据保全手段收集大量反驳证据,并指出对方滥用诉权构成不正当竞争。法院最终判决上海公司胜诉,驳回广东公司全部诉讼请求。该案例对企业在面对恶意竞争行为时的证据固定和法律抗辩具有实务参考价值。

A private exhibition company based in Guangdong earned its reputation after organizing exhibitions of an industry for more than 10 years. A well-known exhibition company based in Shanghai cooperated with a foreign company and introduced a world-renowned exhibition brand of that specific industry to China. The two also decided to hold exhibition in Guangdong. In order to hinder the entry of its competitors, the Guangdong-based company filed complaints with the Administration of Industry and Commerce of Guangdong and Shanghai, claiming that the Shanghai-based company had committed false publicity and requiring the administration mete out punishment. After investigation, it was found that no false publicity was committed. Therefore, no administrative punishment was made.


The Guangdong-based company proceeded to file a lawsuit with the local court on the ground that false publicity had been made. Mr. Yang and his team advised the Shanghai-based company in its collection of evidence, and helped it handle and cooperate with the investigation launched by the Administration of Industrial and Commercial. In order to meet the higher requirement of providing proof as set up by the court, Mr. Yang and his team fully employed evidence preservation tactics such as notarization, and collected a lot of evidence to refute the opposing party’s claim. The legal team also pointed out that the company had abused its right to sue as a measure of unfair competition. Eventually, the court ruled in the Shanghai-based company’s favor and overruled all the claims made by the Guangdong-based company.

杨春宝一级律师简介

杨春宝一级律师,大成上海高级合伙人、资本市场部主任、国资基金研究中心主任,大成中国区私募基金专业带头人、科技与文化法律研究中心联合牵头人。执业30余年,长期从事私募基金、投融资、并购重组法律服务,尤其对对赌研究颇深且具有非常丰富的实战经验,并专注于金融机构股权投资业务。2004年起多次入选The Legal 500"私募基金"和"公司与商业"等境内外各类律师榜单,代理的中国法院首例适用外国法律审理外国公司的董事损害小股东权益纠纷案入选上海高院发布的《上海法院域外法查明典型案例》和威科先行"要案头条"。入选上海涉外法律人才库、上海市司法局鼎新法治人才库、上海国有企业改制法律顾问团,具有上市公司独立董事任职资格,系多家知名高校的兼职教授或兼职研究生导师及上海市商务委跨国经营人才培训班讲师。出版《私募股权投资基金风险防控操作实务》等16本投融资法律专著。了解更多

常见法律问题

虚假宣传如何认定?

需根据事实证据判断宣传内容是否与实际情况不符,且是否足以误导相关公众。本案中工商调查未发现虚假宣传,说明缺乏充分证据支持投诉主张。

遭遇恶意投诉如何应对?

应积极配合调查,及时收集和固定自身真实宣传的证据,必要时通过公证方式加强证明力,同时可指出对方滥用投诉权的不正当竞争目的。

滥用诉权是否构成不正当竞争?

本案法院支持了滥用诉权属于不正当竞争的主张,但需结合具体行为是否违背诚信原则、是否以损害竞争对手为目的等综合判断。

以上内容仅供参考,不构成法律意见。如需专业法律服务,请联系杨春宝一级律师:chambers.yang@dentons.cn

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